
About us
LatAm Oriental is a results-driven market entry and business intelligence firm focused on Southeast Asia. We help companies move beyond market research by identifying opportunities, finding and qualifying the right partners, and turning market intelligence into actionable commercial relationships.
What distinguishes our team is the perspective behind that work. Our backgrounds span international business, trade, military and government service, regional research, and years of experience living and working overseas. This gives us an understanding not only of where opportunities exist, but of the geopolitical, economic, and cultural forces shaping them.
In Southeast Asia, commercial decisions rarely occur in isolation. Government policy, regional competition, supply-chain shifts, local relationships, and geopolitical developments can all influence how—and with whom—business gets done. We incorporate that broader context into our work while maintaining a clear objective: provide clients with the intelligence, relationships, and on-the-ground execution needed to achieve measurable results..

Area of Practice
01
Market Intelligence & Strategy
We provide actionable market intelligence to identify opportunities, assess competition, understand demand, and develop practical market-entry strategies.
02
Partner & Distributor Development
We identify, qualify, and connect clients with trusted distributors, retailers, suppliers, strategic partners, and customers across Southeast Asia.
03
Government & Stakeholder Engagement
We help clients navigate government, regulatory, trade, and institutional networks and build relationships with the stakeholders that influence market access.
04
Geopolitical & Regional Intelligence
We assess the political, economic, cultural, and geopolitical forces shaping markets so clients can make better-informed commercial decisions.
05
Trade Missions & Business Matchmaking
We organize targeted trade missions, B2B meetings, site visits, and introductions designed to produce meaningful commercial opportunities—not simply networking.
06
Market Entry Execution & Support
We stay involved beyond the strategy phase, supporting negotiations, local coordination, logistics, referrals, and follow-through as clients establish and grow their presence.
Our Team
Our attorneys are highly experienced and well-versed in a variety of legal areas. Trust in our expertise to achieve the best outcome for your case.

Tom Short
Founder & CEO
Thomas Short is the Founder and Managing Member of LatAm Oriental LLC, where he helps North American companies successfully expand into Southeast Asia through market entry strategy, strategic partnerships, and international business development. With extensive experience in Vietnam and the Greater Mekong region, Thomas specializes in connecting clients with trusted local partners and developing practical, results-driven market entry strategies.
A former U.S. Navy Intelligence Officer, Thomas holds dual master’s degrees from the Middlebury Institute of International Studies at Monterey and a MBA from Northwestern University’s Kellogg School of Management. He also serves as a Market Entry Advisor with Alacrity Canada, supporting Canadian companies pursuing international growth and commercialization opportunities.

Matt Stone
Commercialization Manager
Matthew G. Stone serves as LatAm Oriental’s Director of Business Development, helping clients identify growth opportunities, develop strategic partnerships, and expand into international markets. With a background in entrepreneurship, startup acceleration, and commercialization, Matt works closely with companies to transform innovative ideas into practical business opportunities and sustainable growth.
Based in Monterey, California, Matt brings experience supporting entrepreneurs, early-stage ventures, and internationally focused businesses. His collaborative approach and strong network within the innovation ecosystem complement LatAm Oriental’s mission of delivering practical, results-oriented market entry and business development services throughout Southeast Asia.

Jane Ha
Vietnam Country Director – Market Entry & Strategy
Based in Saigon, Vietnam, Jane Ha is an experienced marketing leader with 12 years of experience helping businesses in consulting, services, and technology grow with insight-driven strategies and purposes.
Jane specialises in translating business goals into actionable market development strategies, from brand positioning and go-to-market planning to demand generation. Her background in consumer psychology and behavioral science shapes how she approaches client work and grounds every strategy in behavior and insights.
Drawing on her most recent experience leading marketing at Kantar Vietnam, Jane brings deep expertise in FMCG, retail, and professional services, with a sharp understanding of how to build brand trust among senior stakeholders and how to use consumer and market intelligence to sharpen competitive positioning.

Eric Janes
BD / Defense and Emergency Response Industry Expert
Eric Janes brings two decades of frontline emergency services leadership to LatAm Oriental, giving clients a rare combination of operational experience and business development instinct in the defense and emergency response sectors. As Southeast Asia’s manufacturing base expands and supply chains diversify, governments and private companies across the region are investing heavily in disaster resilience, hazmat readiness, and emergency response infrastructure. Eric helps clients understand that landscape from the ground up and connects them with the partners and stakeholders who matter most.
Eric retired from a 20 year career with the Department of Defense Fire and Emergency Services, where his work spanned aircraft rescue and firefighting and hazardous materials operations. His overseas postings took him to Dubai, Italy, England, and Japan, where he led hazmat response operations during Operation Tomodachi following the 2011 earthquake and tsunami. He is completing an Executive MBA at the University of San Francisco, after which he will begin an Executive Master of Public Administration at the University of Pennsylvania’s Fels Institute of Government.

Marion Ayer
Country Director: Indonesia
Based in Jakarta, Indonesia, Marion Ayer brings extensive on-the-ground experience and a deep understanding of Indonesia’s markets, institutions, communities, and operating environment. A former Peace Corps Volunteer in East Java, Marion has spent more than five years living and working in Indonesia and speaks Indonesian at a professional working level.
Marion holds master’s degrees in International Policy & Development and Public Administration from the Middlebury Institute of International Studies and has worked with the International Organization for Migration (IOM) in Jakarta on climate resilience, migration, government engagement, and ASEAN-related policy initiatives. A Fulbright grantee, his current research examines how coastal communities across Java are adapting to intensifying flooding and sea-level rise. Drawing on his experience across local communities, government institutions, and international organizations, Marion provides LatAm Oriental clients with valuable local context, stakeholder insight, and on-the-ground support as they enter and expand within the Indonesian market.

Jeff Williams
Country Director: Thailand & Burma
Based in Chiang Rai, Thailand, Jeff Williams serves as LatAm Oriental’s Thailand Country Director, providing regional expertise on agricultural markets, geopolitical developments, and cross-border trade throughout the Greater Mekong Subregion. His work focuses on the intersection of regional economics, infrastructure, natural resources, and international commerce, helping clients better understand the strategic opportunities and challenges shaping mainland Southeast Asia.
Jeff holds a Master of Arts from the Middlebury Institute of International Studies at Monterey and is a former Freeman East Asia Fellow. His research has focused extensively on Mekong River infrastructure, critical minerals, and Southeast Asian geopolitics, with published work examining regional development, supply chains, and strategic competition. Through his deep regional knowledge and on-the-ground perspective, Jeff supports LatAm Oriental clients seeking to successfully navigate and expand into Thailand and the broader Mekong region.
